Spring is just around the corner, and despite the fact the weather seems to be playing with us a bit this time of year it is still certain that about a month from now, everyone will be pulling out their spring wear.
Most Men and women tend to approach fashion in different ways. But there’s one accessory that both genders share a passion to, and for the last century, that accessory has been wristwatches. You are able to notice magazine covers and “fashionistas” around the world starting to pay attention to watches and brands are battling over who will dominate the wrists of the rich and famous this spring.
The Movado watch company seem to have a new approach. They have been advertising during new times of the day on TV, attracting younger viewers. But most watch companies like Baume & Mercier watches and Longines wrist watches keep their advertising in the usual spots. The companies are acknowledging the fact that the media landscape has changed, and so are the methods that need to be used in order to reach a new and younger audience.
Getting celebrity endorsement has always been popular in the watch industry but ever since the Tiger Woods debacle, many luxury brands are wary of these endorsements, and are trying new approaches to reach their target audiences. But most people just need to be informed of the brands’ existence and see if it fits their own personal style. With bloggers now gaining more weight in the fashion world, advice on what wrist watch to wear is common online. Some people are actually using the new accesses to experts in order to change their styles in more daring ways. Longines watches, for example are sticking to old media as their main form of advertising, using formula one drivers as endorsers and producing commercials that basically could air during any decade and would be relevant. However they are pouring money into the new media, creating interactive websites and allow immediate ordering of their wristwatches through their online store.
The best way to refresh your collection this spring is actually to try out a new look. Try a new wrist watch brand and see how people around you react. You’ll be surprised at the amount of support you get once you try out a brand new Weil watch. But remember to stay true to who you are and not go too out of sync. Otherwise you may find yourself on one of the popular “what not to wear” blogs.