Business Process Management

Sun Tzu stated in his Art of War, that you should attack, where the enemy is weakest.

In the contemporary business world, most business owners seeking company growth fail to understand how to achieve free online business advertising. If they did, then their business growth could be exponential.

In business war terms, your enemies are your competitors, and your competitor’s weakness is frequently identified by business management consultants and business consultancy firms as their online e-commerce presence.

If addressed correctly a companies growth can be staggering.

It doesn’t matter which business sector you hail from, adopting these free small business advertising tactics can lead to exponential growth of business.

Company growth secrets from free online business advertising outlines financial & growth benefits. Growth can be achieved by business owners tapping into a companies growth strategies afforded by the new online advertising options like Google domination.

One of the most restrictive business growth factors is a lack of a business sector small business advertising budget.

Business consultancy firms typically hire SEO specialists to solve this issue.

Every business owner aspires for fast company growth in sales and profitability and always looks for the right means to achieve business growth.

Experiencing business growth is both a struggle and a pleasure, as every business sector owner tries to reduce the struggle and concentrate his efforts on accomplishing their companies growth.

Business management consultants suggest one of the most important aspects relating to growth of business is to systematically re-invest part of the profits back into the business.

Out of the many conventional marketing strategies which a growing business adopts, advertising and brand building should figure at the top of the marketing strategy.

There is a wide choice of free online business advertising and even more free small business advertising strategies available to business owners.

It has been suggested that given the penetration of the Internet throughout the business world, using cyber space as an effective advertising media is fast catching on amongst the business community.

Innovative methods of free online business advertising are being used to effectively increase the reach of the business.

Business growth from free small business advertising is an important concept which should not be overlooked by either small or large business organizations.

Some business consultancy firms estimate the number of websites will shortly exceed the total population of the world, and numerous new websites are being launched every day.

Most of the websites look for different streams of revenues, and posting advertisements is one of the most popular means of revenue for many websites. PPC or Pay Per Click is also popular within the business sector as a means of instantly achieving business growth.

This is because the fees are payable to the websites only when the users click on the advertisement. At all other times its acts as a free advertisement.

Business management consultants and business consultancy firms who work with start-up businesses stress the need for low cost advertisements, since advertising budgets of businesses during the start-up phase are low and often nonexistent.

However one of the best kept secrets for achieving company growth is to identify the online outlets which offer free online business advertising and free small business advertising designed to assist a companies growth.

There are also many websites which allow free advertisements for a stipulated period of time and charge the businesses only after the free period.

Some online marketeers emphasize the need for every business to use innovative methods of low cost or free online business advertising for business development, and the growth of business. Utilising the following free small business advertising, secrets can turbo charge your company growth.

Free Online Business Advertising Company Growth Secrets #1 Web Site Blog

Every business sector seeking business growth is being advised by business management consultants to incorporate a Blog into their business web site.

I suggest writing your own business Blog is one of the greatest free online business advertising strategies required to achieve a companies growth.

It is no great secret that business consultancy firms are also promoting a well written Blog as one of the most effective growth of business tactics.

Free Online Business Advertising Company Growth Secrets #2 Writing Online Articles

It has also been suggested that the internet is a huge source of valuable information which can be tapped into for business growth for any business sector.

Many business management consultants and business consultancy firms have identified the writing of online articles as one of the most successful free small business advertising strategies required to achieve growth of business.

It is unlikely that anyone knows your business as well as you, so it makes sense for you to write your own online articles about you, and/or your company’s products and services. Once published online, your articles will help to drive customer traffic to your web site.

Free Online Business Advertising Company Growth Secrets #3 Online Article Submission Sites

Business consultancy firms and business management consultants promoting business growth advocate submitting your online articles to any number of the online article submission sites.

However caution is advised as there are literally tens of thousands of these online article submission sites, and like any business sector there are good and bad submission sites.

To increase your companies growth by submitting your articles to submission sites, you need to understand the relevance of free small business advertising as opposed to some of the submission sites who charge fees for this service.

In a nutshell you are looking for growth of business, so the concept of an article submission site posting your business article to hundreds or thousands of other business web sites and Blogs will undoubtedly assist in any companies growth.

Free Online Business Advertising Company Growth Secrets #4 Google 1st Page Listings

Business consultancy firms and business management consultants suggest that irrespective of your business sector, fantastic business growth can be achieved by having one or more of your business articles placing on the first page of Google and or other major search engines.

It is generally recognised that online buyers are 4 to 6 times more likely to buy from a business that has a natural organic listing on a search engine first page, as opposed to a business paying for a sponsored link or pay per click campaign.

This medium of free small business advertising really assists any growth of business and all business owners should be aware that 66% of all business buyers now utilise a major search engine for initial research before buying. Having a 1st page listing assists any companies growth.

Free Online Business Advertising Company Growth Secrets #5 Google Domination

The SEO MS advises that Google domination is such a secretive art that very few online marketing companies or business consultancy firms know how to harness this powerful free small business advertising strategy. Growth of business for any business sector can be achieved by implementing the concept of Google domination.

Google domination is simply having your business article or articles dominating the first page natural listings. Business management consultants suggest that when a purchaser searches for a product or service that you or your business sells, it inspires supreme confidence if you or your company dominate the Google listings.

To achieve maximum business growth you want your articles to feature above the scroll, which in reality means dominating the top 5 listings on Google and other search engines.

Achieve this and the likelihood of your companies growth increases significantly.

Company revenue refers to the money a business makes from the sell of its products or services. The amount of revenue earned by a business in a specified time period tells illustrates the success or failure of a company. In order to earn a profit, company revenue must be greater than the company’s expenses. Revenue is calculated by multiplying cost per unit by the quantity sold.

Company revenue growth is essential to analyzing the financial stability of a company. In the case of small businesses, lenders look at revenue growth to decide if it worth the risk to loan money to a business. The same is true for corporations. However, revenue growth is necessary to attract stockholders to invest in corporations.

Company revenue is not the same as income, or profit. Revenue only refers to the amount of money incurred due to a business’s activities, such as sales. Profit is the amount of money a business actually has after expenses are deducted from revenue. While revenue is a valid determinant of a company’s financial health, profit is the main indicator of a company’s success or failure.

Businesses usually build their potential for revenue by advertising through various types of media, holding sales, and offering more products or services. However, the price to potentially build revenue may end up costing more than the actual incurred revenue. It is vital to research the costs of advertising, discounts, and more products or services before investing in them.

A company with good working capital management generally refers to a business that successfully handles its working capital to improve and maintain profitability. Working capital management focuses on the short-term assets and liabilities of a company. Effective management of working capital involves creating sources of cash flow and managing how that money is spent. A business owner must make sure there are enough funds for the operating expenses such as salaries, inventory, debt payments, and emergencies.

There are many ways to fund the short-term monetary needs of a company with good working capital management. Business owners can obtain funds through a short-term loan, factoring its accounts receivables, trade creditors, equity funds, and lines of credit with other companies.

Businesses can also encounter working capital problems when customers fail to pay their invoices. Not all businesses have excess capital to deal with these types of situations, but the ones that do should effectively manage ways to invest surplus funds to pay unexpected expenses and improve profitability. If a company has good working capital management, the less that company will have to borrow.

Because good working capital management focuses on monthly handling of funds, it helps to balance the finances of a company. Business owners do not have to wait until once a year to see how their funds are being used on a day-to-day basis, thereby allowing them to detect inconsistencies before they negatively impact the business’s productivity.

A determination by your insurance company that you are not covered is not the final word, but only the beginning of a process for you to obtain the insurance coverage which you purchased.   Upon further investigation, facts may come to light which may cause the insurance company to re-evaluate its position and provide coverage.

Also, if suit is necessary, the courts may find that you are covered by your insurance policy when your insurance company says you are not covered.

The realities of insurance

Whether you are a business that purchased a commercial general liability insurance policy or an individual who purchases a homeowner’s policy or a life insurance policy, “peace of mind” was probably a big selling point made by the selling insurance agent.  In return for payment of money to the insurance company today, the insurance company promises that it will be there for you in the future should you suffer a loss.

Unfortunately, many find that after having consistently paid their premiums, an insurance company denies their claim when they call upon their insurance company for the coverage promised in the insurance policy. In many cases, the one who determines and advises you that your insurance policy does not provide coverage is not an attorney, but a claims adjuster without knowledge of Louisiana insurance law.

Should your insurance company deny you coverage, you should seek the advice of an attorney familiar with the interpretation of insurance policy language.

When doing so, you are obtaining the opinion of a person trained in insurance law and not employed by the insurance company.  If your attorney’s opinion is that you are entitled to coverage, the denial of your claim is the beginning of your claim’s process, not the end.

Why insurers and the insured always seem to be at odds

As an insurance company is a business, and a goal of a business is to make a profit, it is understandable that an insurance company has a bias towards denying insurance coverage.  However, this bias may not be the only reason for an insurance company denying coverage to its insured.

At the time that you prepare and submit your claim to your insurance company, you may not know all of the facts and the insurance adjuster may not know all of the facts particular to your situation.  In this situation, an attorney can review the insurance provisions, discover the relevant facts that trigger coverage and transmit these facts to the insurance adjuster for a re-determination of coverage.

When problems with claims persist

If the adjuster continues to deny coverage in the face of the newly presented facts, your attorney will be able to further pursue and protect your interests by filing suit against the insurance company.  In this suit, your attorney will ask the court to declare that you have coverage under your policy.

In some situations it is not the lack of knowledge of certain facts which cause the insurance adjuster to deny coverage, but the policy language as the policy language relevant to your claim may have acquired a legal meaning which is not apparent to the layman or the insurance adjuster upon reading of the policy.  Again, your attorney will be able to explain to the insurance adjuster the legal meaning and ramifications of the policy language and how that meaning entitles you to coverage.

Should the adjuster continue to deny coverage in the face of such law, your attorney will be able to further pursue your interest by filing suit against the insurance company asking the court to determine that you are covered by your policy.

The above situations may be best explained by real life examples:

Family #1 – Accidental Death Claim

In a claim for accidental life insurance policy proceeds, an insurance company denied the claims of a parent for the death of their child, when that child died after losing control of a car he was driving.  Scientific examination of blood samples showed trace amounts of a prescriptive medicine, a medicine which was not prescribed to the child.

The insurance company denied the claim upon the basis that the child was under the influence of a controlled substance, and coverage for such was excluded by the policy.  The parents hired an attorney who reviewed the policy, reviewed the chemical analysis and obtained information from a forensic pathologist about the chemical analysis.  The attorney’s efforts proved that the amount of the controlled substance that appeared in the chemical analysis was the minimum amount which could be registered by the test, and that a test reading of this amount could mean that there was none of the controlled substance in the child’s bloodstream.

End result –

Upon being presented with this information, the insurance company reversed its position, provided coverage, and paid the full amount of the accidental life insurance proceeds to the parents.  This is an example where facts relevant to coverage where not apparent to the policy holder and the adjuster.  An experienced attorney was required to discover the relevant facts and present them to the insurance company.

Family #2 – Life Insurance Disputes

In another situation, an insured was delivered an insurance policy while in the hospital.  The insured was diagnosed with a terminal illness during this hospital stay and died soon after.  The insurance company denied coverage claiming that the insured knew of the presence of this disease prior to delivery of the life insurance policy.  The insured’s surviving spouse obtained the services of an attorney and suit was filed.

End result-

This attorney conducted a thorough and exhaustive research of the deceased’s medical records.  This attorney discovered that the only evidence of the deceased having knowledge of a terminal illness occurred within one day after the life insurance policy was delivered.  The attorney presented this information to the insurance company and the insurance company settled the law suit by paying benefits to the surviving spouse.

Business Scenario – Lawsuit protection

In another situation, a commercial business was sued for libel and slander.  That commercial business had purchased a comprehensive general liability policy which provided coverage for attorney’s fees and court costs in defending this claim.  The insurer refused to provide coverage.

The business hired an attorney to defend the business in the libel and slander suit.  That same attorney then sued the insurance company for reimbursement of the insured’s attorney’s fees and court costs incurred in defense of the libel and slander suit.

End result-

The result of this suit was that the court found that the insurance policy sold to the business provided coverage for a cost of defense and that the insurance company owed reimbursement to the business for the attorney’s fees and costs it incurred in defending the suit.  Interestingly, the insurance company owed this “cost of defense” whether the business won or lost the libel and slander suit filed against it.

There are many more examples in the law books where an insurance company denied insurance coverage to its insured, only to later be found by the courts to have provided coverage to its insured.  Each case is different, and each case must be carefully examined.